Branding

10 Easy and Cost effective Ways to Brand Your Small Business

Branding and brand identity are important aspects of marketing. Here are 10 simple and low-cost ways to do it.

Are You Selling Your Company Value?

Customers desire value and will pay more for it. Find out how you can assure that your products or services are selling their proper value.

Can You Successfully Rebrand Your Small Business?

Rebranding may be exactly what you need to jumpstart your business to the next level. Read our article on how to successfully rebrand, along with lessons gleaned from other companies’ rebranding efforts.

5 Brand Building Tips That Work

How do you build a brand? Read this article to find out five tested ways to help build a trusted brand for your small business.

How You Can Protect Your Online Reputation

When everyone’s a critic, how can you manage that negative web article about your business? Take advantage of this sage advice to protect your online reputation.

Leaving your Mark: How to Build your Brand Equity

Raising awareness for your brand is the first step in developing your brand equity. You must set yourself apart from the crowd, and centering your sights on your brand equity development is often the smartest move you can make to achieve this goal.

When Building your Brand Image, Think Freebies

What can free giveaways, free product sample s and product freebies do for your business? The more appropriate question may be: what can’t they do for you and your business? Free giveaways and free products promote your brand and raise awareness – two facets that are essential when marketing your product.

How to Establish your Business Personality (and Make Your Customers Take Notice)

Your business must have its own personality, or a branding that sets it apart from its competitors. Learn about how to place the best business personality stamp on your endeavors that will translate into greater revenues.

How to Find Truly “Green” Manufacturers and Vendors

Discover the various green manufacturing processes, employee and community benefit programs that make certain vendors true champions for environmental responsibility.

How Community Involvement Can Help Your Business

As a small business it's important to get involved in the area of your business. Community involvement will help you get the word out about your business and help you meet potential customers.