Here are some reasons why branding is vital for your online business and some ways to push your brand name to greater heights of success.
Start By Pushing Famous Brands
Start your online business by selling only famous and well-known brands. Even if the profit margin is not high, you will soon earn the respect of your customers when you deal only in quality products.
Link Your Name to These Brands
Once you have established your reputation, slowly start enlarging the size of your logo or your business’ name on your website. Include your logo on all your web pages. You could also add your name so that the display will read “Brand XYZ” brought to you by “Your Business’ Name.”
This links your name to the well-known brands you are promoting; and as time passes, it will imprint your name into your customers’ or prospective customers’ minds whenever they see that product.
Under-Promise and Over-Deliver
This method works every time, without fail. Instead of quoting a short delivery date and being late in making your deliveries, do it the other way around. Surprise your customers by including freebies with your product. Everybody loves free stuff!
This way, you will build up your reputation as a dependable online retailer.
Get Personal
Stay in touch with your customers through email – but also call them up once in a while to get feedback. If a delivery is going to be delayed, a phone call and an apology might prevent the order from being cancelled. You’ll also be able to retain your customers’ trust.
Include a freebie with that delayed delivery as a token of appreciation for that customer’s patience.
Promote Yourself as an Expert
Write articles for online magazines (called ezines). Send out regular newsletters over the Internet to existing and prospective customers. Schedule some chat time during the day, every day – where customers can tell you their
problems and you can help to solve them.
This will enhance your reputation as an expert, and people will trust you when seeking advice or placing orders. As time goes by, you could also write your own e-books and distribute them online.
Get Affiliated
When it is not possible to sell directly to customers, affiliate with famous bands to link prospective customers to their websites.
It makes your site more reputable, and also earns you extra money.
Use Different Media
While it is important to advertise on the Internet, you should make sure that you also advertise in other media such as newspapers, magazines and brochures. Push your business as a brand, along with the other products that you are promoting.
If you have budgetary concerns, then only print the brand names along with your website address in those advertisements. When people come to your website, they will check out your other offerings.
Push Your Website up the Search Bracket
Use keywords to get your website among the top names in any search. This makes it easy for you to get more hits on your site, and it will result in better sales.
Use these methods to create your own unique brand name, and watch how fast you get ahead in the Internet race!
