Branding

Whether you have been intentional about it or not, you have a brand. That brand encapsulates everything about your business: its products, its service, its attitude. In this article, you'll find out about specific ways to develop your brand to make sure you communicate the right message.

Gone are the days when someone shopped somewhere because of loyalty. Today, consumers are willing to pick up and go to the next business that will meet their needs. There are so many reasons why they might do this. Read this to learn some solutions.

Is your business a community player? Being an integral part of the community is more than just sponsoring a local baseball team or having an annual employee food drive...it's about showing the community that you care about others. In this article we'll talk about what you can do to show you care.

Building a business is partly about building a brand. Like it or not, customers will link your business name, your slogan and logo, along with your product or service, all together in their mind to form their opinion about you. What level of brand recognition do they have of your business?

Social responsibility has not always been popular. Unfortunately, the stigma still exists that social responsibility is too costly. In this article, we'll look at some of the ways you can be socially responsible and successful.

Branding is often left to the big boys: the major players in the field. Small business owners leave their brands (and potential brands) in the dust in favor of a name, a good URL, and a sound business model. But a brand can help you build your business. It's not too late to start. Here's how:

Talk the talk but walk the walk.

Pathfinder, Time Warner's web site, broke the most basic rules of the online business. The result: it is now part of Internet history. What did they do wrong?

Colors can boost your mood - but how about your corporate image?

You can build it all you want, but if they don't trust you, they won't come. So goes brick-and-mortar retailing, why should the 'Net be any different? It's not, and online customers are fast learning to size up online business. Second of two parts.