Published April 26, 2010

4 Tips For Creating a Great Support Team

Are you thinking of creating a new startup business? Are you already a small business owner? Do you have a reliable support team that can assist your business growth and success?

Whether you are a new entrepreneur or a seasoned small business owner, you must realize that you cannot do it all alone. You need a support team on whom you can rely for expert opinions, advice, and services.

Here is how you should begin building a support team.

  1. Determine Your Challenge Areas

    What challenges does your business face? What are your weaknesses as a business owner? Surely there are one or more areas your business faces where it can use help.

    Creating a support team means first defining what areas can use assistance. Are you great at meeting people and making sales, but have trouble performing accounting and other administrative tasks? Perhaps you have qualified employees that perform your administrative duties, but you have difficulty finding quality distribution channels. Taking a look at where your business can improve will help guide you toward building a support team with the right individuals.

  2. Network and Get Referrals

    Do you remember all the advice you heard about building a network of contacts? This is where your network comes in handy. Perhaps you have a network contact that specializes in small business accounting or bookkeeping and can help you in that area. Or one of your contacts is a CPA who can steer you in the right direction for a qualified bookkeeping firm.

    Don't be afraid to ask for referrals. Remember, much of business marketing comes through word of mouth. Talk to your business contacts, friends, relatives, and anyone who might know a good specialist that can help with your business needs. You will likely get good leads from referrals while building a support team.

  3. Hire Specialists as Your Advisors

    Don't depend on someone's amateur opinion to solve your business needs. Sure, perhaps a business contact had a similar tax problem and offers tax advice that worked for him. But is he a qualified tax accountant?

    To get the best advice for your business, go to trusted specialists in your business need area. For instance, if you need better small business income tax saving advice, go to a CPA or tax attorney. These are the people who will give you the best and soundest advice for your business to grow and succeed. Other specialists might be financial managers, HR recruiters, intellectual property attorneys, insurance agents, etc.

  4. Develop Relationships

    As you are building your support team and fill your business challenge areas, use your support team wisely and build relationships with them. Keep lines of communication open. Show your appreciation. Build loyalty among your support team members. Having a support team that is enthusiastic about your success and seeing their advice help you can go a long way to building long-lasting friendships and business relationships.

    Don't forget to refer business to your support team to continue to solidify your relationship. When someone needs business help, you can say, "don't worry. I know just the right person."