Published March 12, 2010

Video Blogging Tips for Small Business

In previous articles, we have expounded upon the benefits of starting, managing, and updating a regular company blog for your small business. One important element to any blog is the video blog, also known as a VLOG. Vlogging has many benefits, including:

  • Helping you connect better with your customers and new viewers
  • Giving viewers a sense of knowing you and your business better
  • Demonstrating a company product more easily
  • Promoting your company with customer testimonials

These are just a few of the benefits of vlogging. But how do you create a business blog with exceptional video content? Here are a few video blogging tips that can make your vlogging efforts stand out from the crowd.

Get the Right Equipment

You don't need high-priced professional equipment to produce a quality video for your business blog. What you should acquire is a reasonable camcorder, microphone, lighting, and video editing software. Optional equipment might be a greenscreen background or any other neutral background drop.

You can find free editing software for the PC and Mac that is easy to use. Your camcorder should be either solid-state record to memory, or Mini-DV. Avoid Mini-CD recorders and High-8 formats.

Make sure you get a camcorder that has a mic-in jack, and make sure you utilize a good lapel mic to connect to your camcorder.

Lighting could be as easy as a desk lamp with a neutral color fluorescent bulb.

Remember, good video, light, and sound are the three most important things you can have to improve your vlogging quality.

Create Good Content Before You Shoot

Before you start shooting, think of what you want to say in your vlog. Good vlogging content might include how-to videos, and introduction to a new product, an interview with a current client, etc. Write a script, or at least an outline, that you can use to stay on subject. For instance, if you are creating a how-to video, write out the steps before you do them and discuss each step clearly.

Create a Set

The set and background you use are important to keep your business blog video looking professional. Keep backgrounds neutral and uncomplicated. A messy bedroom is not an option. A clean couch with flowers on a side table looks great. Looking professional also means dressing professional too. Look like a business owner when you are in front of the camera.

Keep it Short

No one wants to sit and watch you drone on about your opinions. A lot of "Ummms" and "Uhhhhs" should also be eliminated. Keep each episode of your business blog video reasonably short, around 3 to 10 minutes, with 5 minutes being about average. Use your editing software wisely to keep videos short. Eliminate extraneous material. Cut bad takes, and keep the flow and pace of your video blog interesting.

Creating a business blog with video is easy with these tips. As mentioned, vlogging can help your business and increase your internet presence. If you are interested in vlogging for your small business, use these tips and get started with your first video today.