If you operate a blog for your small business, you know the value it can add to both your online presence and your bottom line.
However, like many small business owners, you may find that you work hard on your business blog for very little return. Thankfully, there are certain business blog tricks that you can implement that can help you grow traffic to both your business blog and your company website.
Here are 7 proven strategies to get traffic swarming to your blog:
Frequent Blog Posts
A blog that is updated infrequently will not get much action. Much like the old saying goes, you got to play the game to win.
Don't ignore your blog and write a post just every now and then. Create a regular posting schedule so you update your blog on a frequent basis. We recommend 3-4 posts per week, but two weekly posts at the very minimum.
Many small business owners have trouble with a regular posting schedule because they do the writing themselves. It's understandable if you don't have the funds available to hire a part-time blogger. However, the trick is to get out of the mindset that every blog article has to be 500 or more words long.
500-700 words do create a good size article, enough to expand on a broad topic and list out several points. However, if you are pressed on time, 300-400 word blog post can be just as good and to the point with 3 or 4 main paragraphs and bullet points.
However, don't fail to realize you can post a short blog as well. Sometimes a good idea is to post a quick thought of 50 words or so. You could even post a single photo with caption. These types of simple blog posts will help your frequency without the stress of writing a full-length article.
Post Early In The Morning
SEM and SEO specialists have studied patterns in business blog readers, and they have concluded that a blog posted before 9am gets more attention. The conclusions show that people have more time to read and catch up on email, blogs, and other reading before they turn their full focus on work.
Try scheduling your blog posts to publish first thing in the morning by 7am or 8am to get that full "ease into the workday" benefit.
Feed Your Posts to All Your Social Media Accounts
When you post a new blog article, make sure you get the word out to all your followers on your social media accounts. To help with this effort, you could use affordable productivity aids like SocialOomph.com, where you can integrate your blog and social media accounts. When you post a new blog, it will automatically feed to your other online accounts saving you time.
Use Online Bookmarks
Use popular bookmarking sites like digg.com, del.icio.us, stumbleupon.com, and others to get more attention for your blog. Simply tag keywords related to your blog and post it on your company's account with each of these useful bookmarking sites.
Use plugins or widgets provided with your blogging software to encourage readers to "share." This helps your readers spread the word for you and could even help great blog post get viral attention.
Own Your Blog Domain
Avoid using "free" blog accounts like yourbusiness.blogspot.com, or yourbusiness.wordpress.com. Put your blog on your company domain such as yourbusiness.com/blog so you help your website gain better page ranking.
Use Google Analytics
This is a free application provided by Google that all business owners should use. The data provided by Google Analytics is beyond basic. It includes statistical information eCommerce tracking and metrics, helps you find out where visitors come from, and provides advanced data analysis to help break down the numbers into visually meaningful data.
A business blog is a marketing asset to your company. Don't treat it like an unimportant frivolous side activity. The steps you take using the above strategies can give your blog better traffic patterns, and ultimately result in higher sales and increased income for your small business.