email case studies

E-Newsletter Format: HTML Format E-Mail & Text-Only Format E-Mail

Read the pros and cons of each format so that you choose the best one for your email newsletters.

Company Attracts New Clients With Direct Marketing Campaign

Case study on one company's efforts in banner advertising and email marketing.

Spammers Beware: ISPs have more legal clout than ever

If you market your products and services by sending unsolicited email, stop! It can really cost you.

Email Discussion Group: Failure Example & Tips To Avoid Failure

What to watch out for when you start marketing through an online discussion group.

The Cost of SPAM

What can sending unsolicited email really cost your business?

ERM: Good Customer Service & Customer Retention Strategies

A recent study shows that two-thirds of the customers who leave a company do so because they feel they have received inadequate care

Case Study: Test Emailing & E-Mail Click-Through Response Rate

A case study on how one small retailer boosted sales using email marketing.

Successful E-Mail Campaign Example

How one coffee and tea retailer is using email to reach customers.

Software Developer Turns to Targeted E-Mail Marketing

A case study on using email marketing effectively. Part of our continuing series.

E-mail Campaign Case Study: Company Uses E-Mail Target Lists

E-Mail Marketing: The Good, the Bad and the Ugly - part of our continuing series
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