Email Marketing

Steps to Responsible E-Mail Marketing: Rules of Email Marketing!

Bill Cooke, one of the founders of the super- successful online exercise equipment retailer FitnessZone, found a winning strategy for sending out direct e-mail.

Methods of Email Marketing: Building Email Lists

Many companies are successfully marketing themselves through email. But if you aren't careful, you could end up causing more damage than good. What can you do to make sure your marketing efforts are accepted, not scorned?

Developing an E-Mail Communications Plan: Elements and Tips!

Without a plan, don't expect your e-mail marketing effort to get a standing ovation. Here are elements some consultants include when developing an e-mail communications plan.

Case Study: Test Emailing & E-Mail Click-Through Response Rate

A case study on how one small retailer boosted sales using email marketing.

Staying Off the Spam Lists

If you spend much time doing business on the Net, chances are you're going to end up on some spam lists. How can you minimize your exposure?

Successful E-Mail Campaign Example

How one coffee and tea retailer is using email to reach customers.

Software Developer Turns to Targeted E-Mail Marketing

A case study on using email marketing effectively. Part of our continuing series.

E-Tailer Uses Consumer Email Marketing Tips to Gain Customers

The Good, the Bad and the Ugly of E-Mail Marketing -- part of our continuing series.

Company Turns to Direct E-Mail: Email Marketing Success!

Part of our continuing series on using email for marketing your business.

E-mail Campaign Case Study: Company Uses E-Mail Target Lists

E-Mail Marketing: The Good, the Bad and the Ugly - part of our continuing series