Email Marketing

Web-based Email Marketing: Promotions & Sales to Pull in Customers

Opt-In e-mail lists are a great way for consumers to home in on sales and promotions from e-tailers. However, fears of unsolicited e-mail inundating their computers may keep some consumers from using this valuable service.

Free Publicity: Email Press Releases

Getting free publicity is often done by sending out press releases. Now, e-mail offers the opportunity to get your release in front of thousands of reporters faster and cheaper.

3 Elements of Successful E-Mailing: Tips for Email Marketing

What can you do to make the most of your e-mail marketing effort? Don't leave out these three things that can make or break your campaign.

Email Marketing Sales Strategies For Successful Email Marketing

Part of our series on E-Mail Marketing: The Good, the Bad and the Ugly

Increase Sales With Direct E-Mail: Targeted Mailing List Success!

E-Mail Marketing: The Good, the Bad and the Ugly

Sports Store Uses Opt-In E-Mail to Attract Customers to Site

Part of our series on E-Mail Marketing: The Good, the Bad and the Ugly

Choose an Email List Hosting Provider: Email List Host Tips!

Most marketers don't have the technical facilities in-house to host their own e-mail list once its size reaches tens of thousands of addresses. Here are some features to look for when it comes time to choose an e-mail list hosting provider.

SunExpert Uses Opt-In E-Mail Marketing to Boost Circulation

E-Mail Campaigns: The Good, the Bad and the Ugly

Low-Risk E-Mail Marketing: Tips to Avoid Email Spam!

Anti-spam advocates argue that spamming is unethical and that it robs users and Internet service providers of valuable computing resources. Whether you agree with this ethical argument or not, you'll have to agree that spamming is a risky proposition.

Use a Direct E-mail Marketing Program to Increase Site Traffic!

Companies that hope to prosper in the growing e-commerce realm need to continually attract customers to their Web sites. Mass Music, an online music store, turned to Advertising Concepts to help...