Email Marketing

J. Crew Entices Customers to Website With Promotional E-Mails

E-Mail Campaigns: The Good, the Bad and the Ugly

E-Mail Campaign Tips For Successful E-Mail Marketing Efforts

Decisioneering Runs Three Campaigns to Test Direct E-Mail Marketing

Learn How to Write Email Subject Lines!

Writing the subject line of an e-mail might seem like a minor task. But subject lines are at least half the battle in e-mail promotions.

Rules of Email Marketing: Tips to Keep You from Spamming

Mastering direct e-mail marketing can be tricky. Here are three rules you should never break.