Choose an Email List Hosting Provider: Email List Host Tips!

Most marketers don't have the technical facilities in-house to host their own e-mail list once its size reaches tens of thousands of addresses. Here are some features to look for when it comes time to choose an e-mail list hosting provider:

• Flexible list formats available according to your needs -- announcement lists, e-mail newsletters, discussion lists
• A robust hardware and software configuration that can handle large lists and get the messages sent out quickly
• A heavy-duty Internet connection, with plenty of bandwidth
• A system designed specifically for e-mail marketing -- providing such features as auto-scheduled campaigns, trackable URLs and personalized messages
• A foolproof subscribe/unsubscribe system -- so you don't end up doing it manually
• Automated management of bounces and bad addresses
• Smooth integration between the list host's system and your in- house marketing database
• A flexible list management arrangement -- so you can manage your own lists via Web interface, or have the hosting company manage them for you on a turnkey basis
• Daily backups, so your valuable e-mail lists and message archives are protected
• A strong technical support program, so any glitches get handled quickly and effectively
• Value-added services, such as marketing consultation, editorial services and copywriting
• Flexible pricing schemes, so it's affordable for you to run a small list when you're just starting out -- and so the per-message cost goes down as your list size scales up
• A well-defined "exit strategy," in case you decide to switch hosting providers sometime down the road -- make sure it's clear (and in writing) that you own your list and archive and can have a copy of them any time.

Effective list management and fast, smooth e-mail-serving are essential components of a successful e-mail marketing effort. Choose a reputable provider such as MailerMailer who offers a rich, flexible list hosting solution -- and who has the processing power and bandwidth to scale upwards as your lists grow.