Published March 17, 2008

How to Use Business Window Signs to Increase Your Profits

Your store can attract many new customers if your window signs are used properly. This type of advertising is free - and you can use it as a canvas to convey your business ideas to your regular and prospective customers.

Here are some of the ways in which you can let your window signs 'talk' to customers.

Use Your Window Signs To Display Your Range Of Products

You can divide your window sign area into different sections and use them to display your range of products. To do this even more effectively, group together similar products and display them in these sections.

Use Your Window Signs to Display Special Promotions

Use your window signs to display special promotions or discounts. Print your special offers in large fonts, so that they are visible from afar. If possible, stand outside and mingle with the crowd in front of your store during peak times to get feedback of what shoppers are talking about as they observe your window signs.

This will give you a good idea as to what improvements you need to make to your window signs to make them more effective and draw more customers.

Use Window Clings for Greater Flexibility

Window clings can be very effective. In addition, they do not use any adhesive and are less messy to put up and pull down. You can make colorful, large displays by using this method.

Window clings have been proven to be effective at attracting the attention of customers, especially in high-traffic areas. For long-term displays, you can also get UV-resistant window clings with special inks.

Get Manufacturers to Do Your Window Signs

Many manufacturers or distributors will be willing to put your window signs at their cost or on a cost-sharing basis. Use this opportunity to get exclusive window signage, since most manufacturers want their products to be displayed in way that appeals to customers.

Use Your Imagination to Create Your Window Signs

Change your window signs regularly to keep your customers' interest alive. Keep the sign area clean and presentable. Change the themes, colors and offers of your window signs, so that your customers are interested and informed as to what your latest offers are.

If you do not have the time to do your signs yourself, then you can hire professionals to do the job. All you need to do is to give them a broad outline of what you need, and they will do the rest.

Use Matching Props and Showroom Dummies

If you have sufficient space behind your main window, then try giving a 3D effect to your window signs. You can use props and showroom dummies matching your products, so that your window signs give a realistic image of your business from the outside. For an added touch, you can display your products in the hands of the dummies and place them in various poses in the display area.

Use your window signs to convey different messages to your existing as and prospective customers in an informative and colorful way. By doing so, you will be able to take advantage of your location and entice customers to come into your store.

If used properly, window signs can definitely increase your business!