4 Effective Search Advertising Techniques

Get on board the search engine marketing bandwagon by reading these helpful tips for effective search advertising.

One of the fastest-growing forms of small business advertising is internet search advertising. Traditional forms of advertising, such as radio, TV, and newspaper ads, are no longer as effective as they once were. And with the constantly growing use of the World Wide Web, consumers are now searching for and finding the businesses they need, rather than businesses reaching out to them through traditional ads.

What does that mean for your small business? It means you must have an internet presence and form a sound search engine marketing strategy that will get your business noticed by the people who will benefit from your products or services.

Here are four search advertising techniques that will help your small business get a higher ranking and get noticed by customers.

  1. Pay Per Click (PPC) – This is a paid form of advertising that has proven to work for millions of small businesses. You simply write a short ad that will appear when internet users search for certain and specific keywords. If your ad is compelling and promises to meet the potential customer’s needs, they will click on the ad and go to your website or any other landing page you design. You can set up PPC ads with all the major search engines, but the trick is choosing the right keywords that will get your ad noticed. The best part about PPC advertising is that you only pay when someone clicks on your ad.

  2. Pay Per Call – Similar to pay per click, pay per call includes a phone number for internet customers to call. Research has shown that many people still prefer live interaction with businesses and like to make contact with a live person. Like pay per click, pay per call ads only charge when a legitimate customer calls a provided number. Again, the key to success is to choose the most specific keywords that are affordable and pertinent to your business and its location.

  3. Effective Landing Pages – After getting your search ad noticed, the page on which a customer lands is the next most important search advertising element. Your landing page must deliver what the customer needs. If you customer searched for “organic food restaurants” and you deliver them to a non-organic café website, your search engine marketing has failed. Make sure your landing page is well designed with easy navigation and explains in more detail what your business offers pertinent to your search marketing keywords.

  4. Articles and Blogs – Search engine results display pertinent information to specific keywords. You can get your business noticed online by writing a regular blog or contributing articles to other databases. Write blog posts and articles that are helpful, interesting, and authoritative to potential customers. Use specific keywords liberally so it will get picked up by search engine “bots,” and always be sure to provide a link to your small business website.

    You can make search engine advertising and marketing work for your business without spending a lot of money. There are many other effective ways to get successful internet search advertising. Use these tips, and research others, and form your strategy for internet search advertising today.

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