Marketing & Advertising Tips

Getting new clients is costly, but critical. In this article we'll talk about some ways to advertise that don't cost a lot but can help to bring in new clients to keep your business afloat.

So what do you do if you're a small business owner and you have a very limited marketing budget? Here's one strategy you can use to get the most mileage out of whatever dollars you have to spend.

Want to build a growing base of loyal customers desperate to do business with you? Consider turning some of your prospects away by implementing a process that limits who can do business with you. It sounds counter-intuitive but it can work in some businesses.

Starting and growing an online business may require a whole mix of skills you've never learned before. The less experience you've had with the Internet, the bigger your learning curve could be. But don't worry! Your offline knowledge will still come in handy...

Marketing your small and growing business is tough! It's hard to separate your message from every other message out there already. If you own a business in a crowded industry, it may feel impossible to be distinct. Here are some ways to help you get more customers by strengthening your marketing efforts...

Who do you sell to? If you've spent some time on this site reading some of the other resources, you know my strong feelings against the answer "everybody is my customer." If that's your answer, nobody is your customer.

Who are you selling to? If your answer is "anyone," you're losing money while you read this! Take a moment to read this article and learn why you need to have fewer people in your target market!

How to check if your product is marketable.

Part 1: Conceiving your product.

How to write clear ad copy that sells