Marketing

How To Use a Regular Podcast to Promote Your Small Business Online

A podcast is a great way for a small business owner to gain customers, promote business, and attain expert status. Learn how you can easily start a podcast for very little money.

Are You Selling Your Company Value?

Customers desire value and will pay more for it. Find out how you can assure that your products or services are selling their proper value.

Online Marketing Techniques That Drive Traffic And Save Money

Find out ways that you can improve your online marketing strategies without spending a lot of money on paid PPC or search engine campaigns.

How To Better Specify Your Online Target Market

Are you truly targeting your customer base? Find out how market segmentation can help you better define your target market consumer.

7 Steps to Getting Your Outstanding Invoices Paid Faster

Small businesses are experiencing later invoice payments than ever. Learn how you can increase your chances of getting paid on time.

How to Get the Most Out of Your Small Business Facebook Page

Are you fully optimizing your business page on Facebook? Take a look at these strategies to increase your fans and ultimately get more visitors to your online business.

Can You Successfully Rebrand Your Small Business?

Rebranding may be exactly what you need to jumpstart your business to the next level. Read our article on how to successfully rebrand, along with lessons gleaned from other companies’ rebranding efforts.

How To Claim Your Google Front Page Ranking

The race to the top of Google’s front page is daunting, but even without a SEO consulting firm, you can win the race yourself. Read our article on how to rise to the top of the search results.

Expand Your Small Business By Narrowing Your Target Market

While it seems counterintuitive, targeting a smaller market may actually reap greater rewards. Consider whether decreasing your target market can increase your sales.

How To Make Each Sale Count

Every sale has a lifecycle, starting with the lead up and closing with the follow up. Learn about how you can maximize the benefits at every point of the sale.