Marketing

Challenging the ABCs: Should You Really Always Be Closing Sales?

The popular sales theory of “always be closing” is changing. Learn new techniques for closing sales and how to modify your approach to always be closing.

5 Common Failures in Sales and How to Avoid Them

The current state of the economy means small business owners cannot afford to lose a single sale. Learn about the common sales failures that business owners make and how to avoid them.

6 Innovative Seasonal Promotions for the Fall

The leaves are about to start changing – and so should your promotional techniques for the fall! Explore creative fall promotional ideas for you small business to jumpstart your journey to holiday sales.

4 Affordable Advertising Strategies for Small Businesses

Advertising can be expensive, but you can enhance your ad strategy by incorporating these affordable ideas.

4 Fundamental Rules of Small Business PR

Public relations help to keep small businesses alive. Learn how to apply the fundamental rules of corporate PR in the small business environment.

How to Find Your Target Market

Every business can capitalize on the buying power of a target audience. Learn how to perform a target market analysis and develop a campaign to start targeting customers.

4 Green Marketing Tips that Make Your Business Stand Out

Increasing awareness about the environment, health and wellness demand changes in business marketing. Learn how to employ green marketing strategies to make your business more environmentally responsible and competitive.

5 Ideas for Creative Customer Advertising

Customer advertising takes time and effort. Maximize your results by learning about your target audience, highlighting your company’s strengths, and following the other great tips in this article.

5 Steps to Marketing New Products

New product marketing is a great way to generate new business and pique the interest of existing customers. Explore the five basic steps necessary to successfully implement a new product marketing strategy.

How to Find Truly “Green” Manufacturers and Vendors

Discover the various green manufacturing processes, employee and community benefit programs that make certain vendors true champions for environmental responsibility.