Marketing

4 Affordable Advertising Strategies for Small Businesses

Advertising can be expensive, but you can enhance your ad strategy by incorporating these affordable ideas.

4 Fundamental Rules of Small Business PR

Public relations help to keep small businesses alive. Learn how to apply the fundamental rules of corporate PR in the small business environment.

How to Find Your Target Market

Every business can capitalize on the buying power of a target audience. Learn how to perform a target market analysis and develop a campaign to start targeting customers.

4 Green Marketing Tips that Make Your Business Stand Out

Increasing awareness about the environment, health and wellness demand changes in business marketing. Learn how to employ green marketing strategies to make your business more environmentally responsible and competitive.

5 Ideas for Creative Customer Advertising

Customer advertising takes time and effort. Maximize your results by learning about your target audience, highlighting your company’s strengths, and following the other great tips in this article.

5 Steps to Marketing New Products

New product marketing is a great way to generate new business and pique the interest of existing customers. Explore the five basic steps necessary to successfully implement a new product marketing strategy.

How to Find Truly “Green” Manufacturers and Vendors

Discover the various green manufacturing processes, employee and community benefit programs that make certain vendors true champions for environmental responsibility.

Hot Summer Promotions: Ideas and Tips for Sizzling Success

Summer is a great time to develop special promotions for your business. Find hot ideas for offering promotions and summer promotional products right here.

Inexpensive Marketing Solutions During a Recession

Marketing during a recession is a big challenge, but there are many creative strategies that small business owners can use. Explore several inexpensive marketing ideas that will help your small business in tough economic times.

4 Savvy and Inexpensive Marketing Solutions

Marketing can be quite expensive, but with the right strategies, it does not have to be. Explore the potential of low cost marketing ideas, such as surveys, web 2.0 applications, and much more.