Marketing

Are Your Marketing Strategies So 1999?

Is traditional advertising working for you? Perhaps you need to try a new paradigm. Learn how to take advantage of social media and internet marketing in the 21st century.

6 Powerful Business Presentation Tips

If the thought of handling a business presentation leaves you feeling weak in the knees, don’t despair. There are many ways to take control of your next business presentation so that your message is heard loud and clear.

5 Grassroots Marketing Ideas to Try

Sometimes it pays to strip away all of the trendy, hype marketing trends and get back to simplified marketing. Even in today’s fast-paced society, grassroots marketing still provides powerful results that can grow virally. Learn more about how you can take advantage of grassroots marketing to improve your company’s branding and exposure.

7 Costly Marketing Techniques to Avoid

Are you committing seven marketing sins? Learn which marketing techniques translate into results – and which ones are only effective at draining your marketing budget.

Getting Creative: Trendy Marketing Ideas to Get Your Business Noticed

To succeed, your company must differentiate itself from competing businesses. There is no better way to stand out from the crowd than to develop trendy marketing strategies that delight, entertain or simply catch the attention of your target audience.

Leaving your Mark: How to Build your Brand Equity

Raising awareness for your brand is the first step in developing your brand equity. You must set yourself apart from the crowd, and centering your sights on your brand equity development is often the smartest move you can make to achieve this goal.

When Building your Brand Image, Think Freebies

What can free giveaways, free product sample s and product freebies do for your business? The more appropriate question may be: what can’t they do for you and your business? Free giveaways and free products promote your brand and raise awareness – two facets that are essential when marketing your product.

How to Establish your Business Personality (and Make Your Customers Take Notice)

Your business must have its own personality, or a branding that sets it apart from its competitors. Learn about how to place the best business personality stamp on your endeavors that will translate into greater revenues.

Pay Per Click vs. Pay Per Call: Can Either Help Your Business?

Pay per click and pay per call advertising are popular techniques in the modern world. Learn the basics of these strategies and how they can help your business.

Challenging the ABCs: Should You Really Always Be Closing Sales?

The popular sales theory of “always be closing” is changing. Learn new techniques for closing sales and how to modify your approach to always be closing.