Marketing

Create A Buzz About Your Business

Having a small business doesn't mean you can't gain the same attention as some of the larger businesses. Check out these tips for creating a buzz about your small business.

Identifying Customer Needs: Key Questions to Ask for More Sales

Effective selling is all about solving problems. If you size up your customer properly, and properly sell the product and its benefits to them, (i.e., solve their problem), then you've won half the battle already.

The Keys to Creating a Holiday

Tips for creating a holiday for your business. This is a great way to advertise your business and increase your sales. Learn how you can use this holiday idea to your advantage.

Creating Your Own Holiday: A Profitable Idea

Create your own holiday to boost your sales during months that do not have big and profitable holidays. See how other companies have successfully created a holiday to increase their sales.

How to Become Successful At Business Writing

Business and technical writing can be, in many ways, even more challenging than sales and other type of writing.

The Basics of Writing Ad Copy

Some small business owners make the mistake of underestimating the importance of ad copy on the overall success of their business. This mistake is huge, and can be the difference between success and failure.

The Importance of Trust and a Good Business Reputation

In tight economic times, maintaining a good business reputation is more important than ever. Here’s how to do it – and keep your customers with you.

How to Avoid Common Marketing Problems in Small Business

Many small business owners fail to spend the money needed to have a decent marketing plan in place. Others do spend the money, but still deal with several marketing problems associated with small businesses.

How to Keep Consumer Product Sales Increasing After the Holidays

Retailers and online sellers love the holidays. That is because, obviously, product sales increase during this time. How to keep the momentum going is another story.

New Year’s Resolution: Starting Your First Business

With the New Year approaching, many would-be entrepreneurs begin to think about that business idea that they just have not gotten around to starting yet.