Published May 29, 2009

SEO Basics: How to Harness the Power of the Internet for Your Business

Search engine optimization (SEO) is quickly becoming the most important tool for generating website traffic. No matter what kind of business you own, you want your website to be easily accessible and searchable by internet users. It is the key to making sales and growing a profitable business. Read on to discover all of the basics of SEO and learn how to start optimizing your website.

What is SEO?

The first things you need to know about SEO basics are what the term means and how you can use it to enhance your business. SEO is a term used to describe how compatible a website is with a search engine. Search engines look for specific features on millions of different websites to determine how relevant they are to a user who has performed a search. SEO determines how high your website appears in a list of search engine results. The higher your website appears in a list of results, the more likely a user is to click on it.

All business owners want their website to be compatible with SEO so that search engines will return to it again and again. The term "optimizing your website" refers to changes you can make so that search engines will be more likely to include your site in a list of results. A search engine looks for keywords when determining the relevance of a website to a user query.

Choosing the Right SEO Keywords

The first step in optimizing your website is making sure that it contains the right SEO keywords. Keywords play an important role in SEO basics. You need to find a list of popular keywords related to your website and include them in the text as much as possible. SEO keywords should appear at least twice in every paragraph on your website. They should not distract from the overall message of your website or appear in awkward places, but the SEO keywords are important when it comes to optimizing your website.

Placement of SEO Keywords

Showcase SEO keywords in the titles of your website's individual pages as much as possible. Include them in links whenever appropriate as well. You can also put SEO keywords in other places on your website to increase the likelihood of it appearing in a list of search engine results. Include SEO keywords in the names of the picture files that appear on your website, as well as in the meta titles and meta descriptions.

Monitoring SEO Keywords

Finally, the best way to apply your knowledge about SEO basics to increase the traffic to your website is by monitoring the SEO keywords that are generating user clicks on your website. If you keep a close eye on your website stats, it is easy to see which SEO keywords are working and which ones aren't.

Optimizing your website with SEO keywords is a great way to increase traffic to your website. If you keep modifying the construct to adapt to user searches, you can enjoy increase traffic and revenue that will truly pay off in the long run.