4 Steps to Create a Strategic Sales Business Position

Your business position can make or break your company’s revenues. Discover four steps you can take to create a strategic business position that stands apart from the competition.

What is your strategic positioning for your small business? Was positioning your business for success a priority when you started your small business? Or are you in no position at all to say what strategic positioning your small business has?

Positioning your business for the greatest sales potential should be a concern for every business owner. To get you started, we’ve provided a few helpful business positioning strategies.

First, you need to ask yourself a few questions about your small business. What makes your business unique? Why should customers choose your business over the competition? What makes your product or service something that customers need and not want? Asking these kinds of questions gives you a good idea about where your business position lies, and where you want it to be.

  • Find Your Niche

    You’ve heard a million times to find a niche for your business. But have you actually found your niche yet? A business niche is a special strategic positioning where you meet the needs of a specific target market that has not yet been addressed, or you sell a specific product that is unique and attractive to a wide customer base.

    For instance, if you own a maternity fashion retail store, you do not operate in a niche. Rather, maternity business attire fits more into a niche and has the potential to attract a specified target market with a need for that product.

  • Set Yourself Apart

    Opening a small business is nothing new. Someone has already done it before or is doing it right now. Your job as a business owner is to set yourself apart from the competition. Positioning your business as a cut above the competition will help your sales soar.

    Try including unique packaging to your products. Offer business hours longer than the competition. Design your business name and logo that is attractive and easy to remember. Small steps like these can set your business in a position to attract more customers and result in more sales.

  • Consider Your Mission

    What is your business mission? Is it to offer the best accounting advice in your city? While you may have lofty goals, you can achieve better success by positioning your business with a more direct and focused directive. Instead of being the “best” accountant, choose to provide the highest quality retail small business tax and financial planning advice. Being the best means finding that strategic position that puts you at the top of the class in your special niche.

  • Be Prepared for Change

    It may be cliché, but it bears repeating: change is constant. Strategic positioning of your small business means being ready for changes as they come. Many small business owners were not ready for an economic downturn a few years ago and have since closed or filed bankruptcy. Being ready for changes in the economy, market trends, and consumer behavior can help in positioning your business for future success.

    Make it a goal to understand your strategic positioning. When you accept that positioning your business for success is vital to your success, you will reap the benefits of optimal sales.

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