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If you've ever attended an industry convention or scanned the non- fiction bestseller list, you know that there's no business like the management guru business. Name the management subject - reengineering, leadership, one-minute management or cheese (as in, "Who Moved...") - and there's an expert who has written a book or given a speech. In fact, there seems to be such unending demand for all this expertise that you might start to wonder: Are America's corporate captains really so clueless?
Not quite. On the whole, our CEOs may not be the management Einsteins their pay packages would indicate, but they can get along just fine without the help of consultants who often repackage the experiences of other managers. The gurus, however, do serve a valuable purpose. In today's secular age, they are a kind of priestly business class. They provide Answers, which are precisely those verities and common sense truths that everyone already knows but constantly ignores or forgets.
What does this have to do with getting a job? Well, since we all have read a zillion books, articles and newspaper and magazine columns about how to get a job and how to prepare for an interview, we probably know what to do. But we don't always do it. Maybe we forget or we're frightened or depressed. So, let me tell you, like a management guru, The 12 Foolproof Ways to Get a Job. (Unlike a certified guru, I'll tell you up-front that this is all common sense and stuff you probably already know.)
(C) Copyright 2001 Evan Cooper. Syndicated by Paradigm News, Inc.





