Published March 25, 2009

Write a Winning Proposal! Business Proposal Writing & Examples

The Role of a Business Proposal

Aggressive marketing is crucial for any business to survive in today's dynamic business. The success of your business largely depends on your ability to win contracts and establish strategic alliances that can boost your company's earning potential, income, and overall profitability. Given that the number of players in any field of business can be steadily increasing, it can be extremely challenging to attract new business. In order to realize your business goals, you will need to develop a rock-solid business proposal.

Your business proposal needs to have interesting ideas that can impress and attract other companies to join hands with your business. When writing a business proposal, your first goal is to introduce a new concept/product/service and gain support. Business proposals are also important as a response to a company's RFI (Request for Information) or RFP (Request for Proposal). The length of your proposal will largely depend on the specifications of the RFP or RFI.

You may wonder, "Why is there such emphasis on writing a winning business proposal?" or "Isn't my business history good enough to speak for itself?" The hard truth is that having a good business is not enough to survive fierce competition. In a fiercely competitive market, the transition from lots of customers to lack of customers can happen very quickly.

With an effective, well-written proposal, you can stop this from happening to your business - there are thousands of businesses out there and you need to stand out from the crowd.

Business Proposal for Small Businesses

A well-drafted business proposal can do wonders for your business, especially if you are a small business owner struggling for survival. Your products are good and you know that, but you need to send this message, with boldness and clarity, to both your prospective customers and your existing competitors - so that they are as aware of your high quality work as you are.

An attractive business proposal is a great way of introducing yourself and your business to prospective clients. You should also use this opportunity to clearly define financial terms in order to avoid any miscommunication or misunderstandings with regard to payments, milestones, and project completion. A good business proposal will reflect your commitment to the business and will also convey the services being offered.

A good business proposal places you and your potential client on the same playing field - so that you are both well aware of the project's concepts and what to expect throughout the project or relationship.

What Can A Business Proposal Do For You?

When you conduct market research to understand the unique needs of your clients, you may be in a position to provide viable solutions to their problems. A proposal that offers these solutions can add value to your relationship with your clients. What you should do in your business proposal is outline the current challenges faced by your clients and how your business can help them cope with these challenges. By doing so, you make them aware of your abilities and how you clearly understand their business needs.

You should always customize your business proposal to address the diverse needs of your clients. This personalization indicates the level of service you can provide. If your business proposal is written with an objective to introduce a new idea or concept, you will need to provide details to explain various aspects, the impact of these aspects, and how those aspects will benefit the client.

A badly written proposal can raise more questions than it answers and jeopardize the entire project as well as your relationship with the potential client. Conversely, a well-written proposal can strengthen relationships and guarantee that your company gets more business and revenue.

For large proposals, you may need a full-fledged team of experts to work on the different parts. Many companies divide large proposals into broad categories that are individually managed. On this website, you'll find several business proposal templates that you can use to customize your proposal to your specific needs.

Customizing your business proposals to each particular client places that extra touch of professionalism that is sure to help you get that project - and give your business the edge in today's competitive business world.


Click here to view Sample Proposals