Marketing

Customer Profiling on Thin Ice

Profiling your customers can help you identify ways to increase sales.

How to Switch from One Business Structure to Another

During the course of running your small business, you might realize that you want to change its structure from a Sole Proprietorship to a Corporation, or even a Limited Liability Company (LLC).

4 Reasons to Switch Business Structures

Many small businesses start out as sole proprietorships. But as the business grows and people begin to express an interest in it, the business owner might need to think about changing the structure.

How to Market Your Website in 5 Easy Steps

The success of your website depends on how many people visit it (how many hits you get) every day. You may have spent money on its design and development, but if you get only a few hits per day, your money has just gone to waste.

eBay Selling for Dummies

You may have heard a friend or a colleague go on and on about the cool profit he made selling his grandma’s old umbrella on eBay. But somehow you have never gotten around to selling anything on the site. Here’s how to get started with your own eBay business.

5 Effective + Affordable Marketing Ideas to Win Sales During a Recession

With economists crying out ‘recession’ at every chance they get, it will pay off if you are ready to face the downturn - if it has not yet hit your business.

How to Promote Yourself without Looking Aggressive

Self-promotion is essential when you have a small business. But how do you do it without turning others off?

5 Motivating Factors That Persuade Customers To Buy

When you have a small business, your customers mean everything – right down to your success or failure. Here are 5 reasons that customers will make their purchases from your business – or not.

6 Tips for Successful Networking

Whether you are running a small business or a large one, you will need to build a networking strategy. Mingling with and meeting new people at meetings, events and even parties are important to your long-term success.

How to Increase Sales in Your Retail Store

The most important factor in increasing retail sales is your marketing strategy. Though being in a high-traffic area certainly helps, it is your marketing that will ultimately draw customers in.