Published February 19, 2007

How to Write Effective Business Ads: Tips for Writing Powerful Ads

An advertisement is a good marketing technique. A lot of creativity and knowledge goes into designing an effective ad. In order to write effective ads for your business and increase sales, you need to know some essential guidelines.

  • Good advertisements are designed in a simple, yet attractive way to catch people's attention. The first step towards writing an effective ad is to read it from a customer's point of view. It has to make sense to the targeted audience for it to generate the desired results.
  • It is always advisable to conduct extensive research in the field you are marketing. For example, if you are into the health food products business, you need to understand that the product caters to the requirement of people desiring good health. Therefore, the ad to promote your health products should get the attention of the targeted audience. This can be accomplished by deciding on a good headline for your product.
  • It is essential to identify what need your product will fill and then place your ad. The design of the ad should highlight the solutions your product offers.
  • An ad should entice people to try your product. Stress the reasons why your product should be chosen over others. Your ad should extend the message that you are capable of providing customers with options and solutions that your competitors lack.
  • There's a definite difference between what people "want" and what people "need". This "want" and "need" has to be identified for an effective advertisement to reel in good business. This difference should be conveyed to the targeted audience for them to understand what benefits your product or service offers.
  • A good business thrives on good publicity, product quality and customer satisfaction. Customers are easily impressed by the way a product is presented. Informative articles, newspaper ads, TV ads, online ads, newsletters, free samples and gifts are often used to entice customers into buying various products.

    Advertisements promote a product and a simple and direct ad creates a call to action for readers. The target audience should be kept in mind when designing the ad. The ad should be designed to sell the product or service and yet speak volumes on the quality, via the presentation. A good headline, one that can be easily remembered, is an absolute essential.