Take Advantage of Your Local Media - Press Releases
Let's begin with one of the best small business publicity marketing tools available to you via your local media - television, radio, and newspaper. Of course, media people bristle at the idea of giving businesses "free" advertising.
That would be cutting into their profits.
However, most don't have a problem providing a small business with free publicity - if it's presented in the right context. In fact, the media is always looking for newsworthy events to include in their paper or in their daily broadcast.
So, why don't you give them something they'll happily include in tomorrow's edition?
Once you put your thinking cap on, you'll easily come up with hundreds of ideas for press releases. It really just boils down to "publicity marketing".
Here are a couple of "newsworthy" ideas to get you started!
Tips for Writing a Press Release
Now, that the wheels of creativity have been primed, how do you go about writing a press release that won't get tossed in the dreaded circular file as soon as it hits the editor's desk?
Editors will generally rewrite press releases, or develop more in-depth stories based on an interesting story idea presented in a press release.
So, writing a good press release won't require a tremendous amount of journalistic skills. However, there are just a few simple tips to follow:
Free Publicity Marketing Opportunities Reign on the Web
For the entrepreneur willing to take the time and apply the effort, the Internet can be considered their "free publicity" oyster.
The process is quite simple, but rather time-consuming.
Take a look at some of these ideas for free publicity:
Getting free publicity marketing isn't easy, but it can be done. If you own a small business, publicity marketing is an essential part of your marketing arsenal.