Published September 3, 2007

5 Revenue Building Strategies for Your Business

Your emphasis should be more on keeping your business activities alive and making your business prosperous. The ideal strategy to generate business revenue would lie in business expansion and promotion. Here are a few basic tips that will help your business build more revenue:

  • Marketing: This is an essential factor for any business to generate additional revenue. Search for innovative ideas and techniques to market your products. Showcase your products and services at public exhibitions and attend seminars with a view to promote your products. Do what it takes to make your product visible in the business market. Hand out free samples after providing a demonstration of your product to your prospective customers.
  • Go Online: If you don't already have a company website, get one. It can save you a lot of time and money, in addition to helping you build your customer base. If you already have a website, give it a fresh look. Hiring an efficient web designer will easily serve this purpose. Always add new content to your web pages so that it doesn't seem outdated. An SEO professional can ensure that your website generates enough traffic, and will get it ranked among the first thirty results in popular search engines like Google, Yahoo!, etc. Include some interactive features in your website like competitions, free newsletters and online forums.
  • Consider various payment options: If your business is involved in selling products online, it is important that you include a variety of payment options for your customers. That would include payment by credit cards, payment on delivery, etc. This calls for you to add a shopping cart facility while you are selling products online. Payment facilities like PayPal are gaining worldwide popularity in this respect.
  • Product Information: Always provide a brief description of the products and services that your business is selling. Give an overview of their price, quantity and applicable warranties in the descriptions. Provide your contact information so that your customers can contact you in case of any questions or problems - or if they simply want to buy more products.
  • Advertise: Exchange links with other websites so that the users will be directed to your homepage on clicking the link. Advertise your business using website banners, pay-per-click advertising and other tools. Google Adsense is a popular tool to serve this purpose.
  • Write about your Business: You would be surprised to know how many websites there are that are ready to support you in writing articles about your business. If the articles provide valuable information, it is sure to catch the eye of prospective customers and other similar businesses. This is an effective way to promote your business and gain online popularity. Adding a "Share this Article" feature is one of the best ways to exchange links.
  • E-mail Marketing: One of the best ways to create an e-mail marketing list is to offer free newsletters. The advantage of e-mail marketing is that you can inform your customers about a new product launch and provide them with links to purchase products immediately.

Setting a revenue-building strategy for your business isn't difficult, but it does take some time. Using the tips above will give you a great headstart!