Published February 20, 2006

Small Business Blogs: A Money-Making Solution for Businesses

Blogs are one of the newer new technologies. People love new technology and all the promise they provide. And, like any good technology, it can be leveraged to help you earn an income. If you are looking to start up a business and are simply not sure what you want to do, blogs offer you a great way to get your feet wet without a lot of downside exposure.

How? For you, blogs cost nothing (or next-to-nothing) and still provide a great platform for doing business. If you're a budding entrepreneur, you can have an income-generating business running in less than half an hour, thanks to the power of a blog!

Blogs for start-ups

First, choose a topic for your blog that you're interested in. (Bonus tip: Entrepreneurs should only be involved in businesses that they enjoy. The passion will carry you through the tough times and you'll find it easier to sell your product or services when you love them).

Next, create a blog. Google's blog site is www.blogger.com and just like everything else with Google, it's huge and pretty effective. Blogs at blogger.com are free (although there are paid tiers you can get, too). They're so easy to set up, you can create one in less than 15 minutes.

You have a topic and a site. Now start generating content and linking to others who provide similar information. Links are what makes a blog great: you can pull in references and information from all over the Internet and put it in one location.

Once you've created a site that people might find helpful and turn to for information, you can begin selling items to help generate a stream of income.

For example, you can link to www.cafepress.com to sell logo emblazoned products like shirts and hats. Or you can sell digital information that people can pay for with Paypal. Post a link, a little sales blurb, and email the ebook to them once you have their payment.

It sounds too easy... because it is! There are very few things in this world that are so simple and easy to do. It's a growing phenomenon! Yes, it probably won't make you rich overnight, but it will allow you to grow your business slowly as you fade out of your current job or tweak your customer base and test the waters for interest.

Blogs for existing businesses

If you are a business that has already been up and running for a while and you're looking to improve your income, you can use blogs in a number of ways.

One way to use blogs is the same way MoreBusiness.com uses their blog(BizThreads.net): as an information portal... like a friendly business coach who provides links, tips, and suggestions in a format that is more like a diary than a portal. Again, this is leveraging the strength of the blog as a medium that pulls together links and information from a variety of sources into a diary-style format.

Another way to use blogs is to encourage customer feedback through comments. Create a blog and highlight each of your products in one blog posting and ask for customer feedback in the comment section. You'll get it and with www.blogger.com, you'll be able to moderate the comments to control content.

A third way to use blogs is as a way to pull together industry information -- possibly including your competition's links -- as a way to bring people in to your site. This can be effective if you have a site that sells rather heavily. Since Google generally ranks non-sales sites higher, your informative blog may end up higher than your storefront site and act as the primary driver for visitors.

How many more ways can you think of using blogs? There are so many more opportunities!

Blogs are a great way to get into business and a great way to build your current business. Use them!