In the 21st century digital age, it is no wonder that multimedia like photos and videos, which were once a bane to slow dial-up internet connections just a short decade ago, are a few of the biggest players in the SEO market. While keyword optimization and smooth website navigation are important to the growth of an online business, videos have the potential for making a viewer base grow exponentially.
Of course, one of the reasons high bandwidth content like video are successful is the increase in speeds of internet connection, both at home and on the go with mobile smartphone technology. But the other reason is social media. People love to view interesting, curious, and otherwise "cool" photos and videos and share them with their friends on Facebook, Twitter, and other social sites.
Take a look at media websites such as Fail.com, IcanHasCheezburger.com, and of course, YouTube.com. These sites have millions of visitors each day viewing files that make them smile, gasp, and even LOL. And when a video elicits an emotional response, people feel the need to share that with others.
This is one of the biggest reasons you should include video on your website. Not only does video give your potential customer moving images to help learn about your company and its products or services to help make buying decisions, but your well-made videos can reach a much larger global audience if it goes viral with social sharing.
So how do you make great videos and use them to your business advantage? Here are a few tips:
First, your small business video must be created in such a way that it is ready for viewing. Much like a band in a recording studio, you don't want to release anything until it is absolutely ready.
Writing the Video
You wouldn't go into a recording studio and just press the record button without knowing the music you are playing or singing, would you? Same goes for video. Write a script of what you want to say in your video. Keep it short. Consider that an internet video should be no longer than 3 or 4 minutes long, and 10 minutes at the very most.
To make a good video you need the right elements.
Use video editing tools to help you create a smooth flowing video. Cut extraneous dialogue or long pauses. Keep your video paced so it moves from topic to topic. And as always, keep it short. Remember your audience has a MTV attention span.
Using videos can help your website attract visitors, help your SEO, and ultimately increase your sales by reaching a viral audience base. Be sure you use these techniques to create and share your small business videos online.