Today’s tough economic climate means that your trendy marketing strategies take on more importance than ever. The old-school way of marketing may not cut it in today’s trendy, technology-driven world, either. That’s where trendy marketing ideas come in:
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Build a website or expand your current website to offer your customers more.
In today’s fast-paced, technology-drive society, more and more people are turning to the power of the Internet. Thus, a primary marketing focus should be on your website.
Consider adding to your existing website so that it includes all pertinent information about your business, including your principals, charitable giving, your members, the history of your business and your overall strategy. It is also a good idea to start a blog or message boards, so that customers can post their experiences and you can share current information with your customers.
Use your website to offer special pricing and incentives, or special offers, such as free shipping. Finally, make sure your website is easy to read and navigate, and make sure it features plenty of bold graphics and eye-catching colors.
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And don’t forget about your search tools!
Develop a strong presence in online search engines and directories as to generate traffic to your website. Your customers will likely be using a search engine tool to find you or others like you, so it is wise to develop a great search engine presence so that you can direct customers to your website, and not your competitor’s.
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Always keep yourself in the spotlight.
There is no better way to watch your business drop off than to drop out of sight. When developing your trendy marketing ideas and strategies, make it a point to space them appropriately. At any given time, you want to make sure your image is attracting new customers and not simply a flash in the pan.
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Offer your customers something they currently aren’t getting from your competitors.
It pays to repeat this over and over: if you offer something no one else does, chances are you will leave your mark and generate business. There is no better way to achieve a trendy marketing strategy than to give your customers something that they simply don’t get from your competitors.
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Don’t forget about your current customer base.
Trendy marketing ideas may involve keeping a list of current customer and luring them back to use your services or purchase your goods. You have a list of customers that have used your business in the past, so take advantage of it and keep in touch with them, either through direct mailings or emails.
The more you stay in touch with your customers, the more remember you and hopefully use you again in the future. Your relationship with your current customers is essential, as customers want to use companies that they believe in and trust.
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Network yourself and your business.
Consider networking in business and professional groups, and consider online social networking. Trendy marketing is all about maintain a presence through every possible media, ensuring that customers and professionals know who you are, what you do and what you have to offer.
Trendy marketing techniques do not have to involve the latest widgets or iPhone apps. Instead, it is simply taking tried-and-true advertising strategies and putting a fresh, innovative spin on them.
For example, when you send out your newsletters, do you simply include new product announcements? Increase the trendiness of your newsletters by including valuable ideas, such as directions for a DIY craft or insight from a prominent industry insider. Putting a new spin on a proven technique is the most successful, “trendiest” marketing strategy of all.
