Are you doing all you can to market your healthcare company? With an industry that is always changing, it’s best to stay on top of the best marketing strategies so that you can find new clients and patients.
Keep reading to learn more about healthcare marketing and how it can take your company to the next level this year. Grow your client base with these medical marketing tips and tricks.
Table of Contents
1. Utilize Social Media
If you’re not already using social media to promote your healthcare services, you should be. This is a great way to reach new audiences and build your brand online. This is also a great method for engaging with your current clientele.
Using social media to promote your company can generate leads and improve brand recognition when done correctly. Marketing your facility across multiple social media platforms will allow you to reach out to your community in new ways. Use your profiles to create content that educates audiences on your facility and your services.
This is a great resource for potential clients to learn more about your facility, which helps to build trust around your brand. Platforms like Facebook also offer a great opportunity for you to receive customer ratings and reviews. This is also a great way to lead people back to your website, where they are more likely to contact you or book an appointment.
2. Engaging Email Marketing
Accumulate an email list of all your current and past clients so that you can reach out to them on a regular basis using a newsletter. This can help you keep in touch with clients, while also keeping them up to date on all your newest services, awards, or events. You may also consider sending educational content to clients regarding health or industry news.
This allows you to foster a lasting relationship with your clients, as it will positively impact client retainment and shows you care about customer service.
3. Optimize Your Website
Your website should be as professional and intuitive as possible using great web design. Often times, you’re website is a potential client’s first impression of your brand. For this reason, it’s important to make your website experience a good one so that you can turn website visitors into clients.
Your website will reflect the professionalism of your facility. If your site is sloppy or outdated, you could be losing clients to competitors with more impressive sites. Incorporate a feature that will allow patients to book appointments online to create convenience for your clients and your staff.
Work with a professional healthcare marketing company to take your digital marketing efforts to the next level.
4. DOOH Advertising
Digital Out-of-Home, or DOOH advertising, is a type of advertising that uses digital displays like kiosks and billboards to reach consumers when they are outside of their homes.
DOOH can be effectively utilized in healthcare marketing to reach and engage with the target audience. Here are a few ways DOOH can be used in healthcare marketing:
Educational Campaigns: Digital displays placed in healthcare facilities or public areas can be used to educate people about various health topics, promote preventive measures, or raise awareness about specific diseases or conditions.
Promoting Services: DOOH can be used to highlight the services and specialties offered by healthcare providers, such as hospitals, clinics, or medical practices. This can include showcasing advanced technologies, highlighting specialized treatments, or promoting wellness programs.
Location-based Targeting: According to Terraboost Advertising, 86% of US advertising executives plan to integrate DOOH ads into their marketing campaigns. DOOH ads can be tailored to specific locations, such as hospitals, pharmacies, or fitness centers, to target individuals who are already in a healthcare mindset.
Healthcare Marketing Top Tips
If you’re trying to take your healthcare practice to the next level this year, make sure you implement these strategies into your marketing plan. Healthcare marketing is a must for growing your practice, building brand recognition with audiences new and old, and so much more. See how these marketing efforts can make all the difference in your healthcare business starting today.