You have a few social media accounts, but how can you really make them work for your business? How do you even analyze their effectiveness?
Take advantage of these great tools for small business to help you make the most of your social media presence.
Google Alerts
You want to post the most updated information within your social media accounts, right? Then you need to utilize Google Alerts to keep you informed of the latest news and trends within your chosen industry. Utilizing Google Alerts will save you hours of manual searching. All you need is a free Google account to sign up for Google Alerts.
Starting your alerts is easy. Simply to www.google.com/alerts, enter the search terms you want to monitor, list how frequently you want to be updated from Google Alerts, and click what type of information you want, whether it be news, videos, blogs, or just everything that pops up. Then, easily share a link in your social media updates.
Hootsuite
Do you find that managing all your separate social media accounts is confusing and takes up too much time? There is a way to view and manage all your small business social media accounts through one application – Hootsuite.
At Hootsuite, you can easily add streams from Twitter, Facebook, LinkedIn, MySpace, PingFm, WordPress, or Foursquare. View who has mentioned your business, and read direct messages.
One of the best features is typing your updates to be posted at a later date and time. That way, you can write as many posts or updates as you want all at once, and Hootsuite will do the rest at the times you determine.
Twitter Analyzer
Want to know more about your followers on Twitter? Try TwitterAnalyzer.com. Here you can get more insight into the followers of your small business, such as their unique readers reach, retweet percentage, etc. In addition, you can also learn more about particular subjects, hashmarks, and other group information that is said on Twitter, including your own business.
ClickMeter
How do you know whether the links you share on your social media accounts get any viewings? Use ClickMeter.com. This is similar to a Google Analytics account, except it works for your links. Find out how many unique and non-unique clicks are getting to your links. Look at the activity over the last day, month, or even a year. This tool will help you understand your visitors, find out which links are most effective, and help you formulate a more effective online marketing campaign.
