Getting new customers doesn’t happen automatically. No matter if you are just starting a new business or planning on expanding your existing one, it is obvious that if you don’t have new customers regularly, you don’t have a business. Relying only on a few customers may lead to a quick cash flow crisis which may even result in losing your business. However, by investing your time and making a sustainable marketing plan, you will be able to reduce the risks of failure and grow your business in no time.
In fact, you don’t need a significant amount of resources to promote your merchandise. All you need is to be innovative, flexible and ready to experiment. This way, everything that you implement will depend on your knowledge and creativity as an entrepreneur. There are countless marketing ideas and strategies you can employ, but here are the five top-notch tips you can follow in order to get new customers and take your business to the next level.
1. Online Catalogues to Get New Customers
Recent developments in digital marketing led to the massive use of online shopping catalogues. These catalogues have been formatted for many digital devices including smartphones, iPads and tablets, and can be accessed anytime and anywhere. By going digital with an online catalogue, as a retailer, you have better chances of promoting your business at a lower cost and to a wider audience.
In fact, there are websites such as Catalogues 247 which offer more affordable and straightforward methods of shopping. For example, shoppers who have bad credit score ratings and are going through unstable financial situations can take advantage of some of these methods online catalogues offer. One option online retailers provide these customers is the opportunity to purchase a particular item or service and pay for it later in weekly and monthly installments. This will certainly be an appealing option for customers who would like to spread out their costs and not worry about spending their budget all at once.
Also, the opportunity for buyers to go shopping from the comfort of their home is another advantage of why online retailers should opt for online shopping catalogues.
2. Creating Compelling Content
Having a professional-looking website means that you are a serious entrepreneur who wants to accommodate your every client’s needs. Therefore, the content you showcase will affect how your clients see you while attracting new ones at the same time. For example, you should opt for appealing titles and information which will understand different types of personas. However, including text only isn’t going to be enough.
There are many mediums you can incorporate as part of your marketing plan. Adding visual elements such as photos (many licensed free stock photos are available online), videos and animations will certainly increase your client base. Just remember that the photos that you will include should be of high-quality in order to draw more attention.
Also, videos and animations are an excellent strategy when you want to promote a particular product or service. You can also use pop-up widgets to your sites through which you can collect information about potential customers to whom you can then send out promotions and offers.
3. Regular and Accurate Updates of Your Website
One question you must ask yourself is whether your website provides value. This means that you must project a stable brand image across every page at all times. Your website should be regularly and accurately updated with fresh content and information about the products and services that you are providing your customers.
There are several techniques you can incorporate in order for your brand to be consistent and draw more attention from new customers. For example, your site should be user-friendly with no flaws that may pose as a customer turnoff. Also, it shouldn’t include graphics that could slow down your site’s load speed. Make sure you update all your contact information like your e-mail address and phone number so your existing client base and future customers can easily reach you.
4. Offer Freebies, Discounts and Promotions
People love getting free stuff or even something that costs less than its original price. Therefore, offering freebies, discounts and promotions are effective ways of drawing in new customers. In fact, there are many introductory offers you can give your potential clients. You can offer a discount off any first purchase a new customer makes when they sign up for your email list for the first time. Next, depending on what your business entails, you could ask them to subscribe to your website and send them a free one-month trial of your product or service.
This way you will be able to get more feedback and make future improvements if necessary regarding your offers. In general, free trials can easily turn your potential customers into paying customers later.
5. Social Networking Sites for Product and Service Promotion
Even though the primary aim of social networking sites is for people to socialize and connect, promoting your business on them can help you increase the traffic and improve your search engine rankings. In general, social media is a cost-effective way to draw in new customers because people are most active there.
Some guidelines you should follow to attract new customers include first identifying which social networking site your existing client base and potential customers are using. Next, make sure you post engaging content that is associated with your business. You can even use specific keywords that will increase your search engine rankings and place you in top searches.
If your clients have questions or complaints about your products and services, respond to their feedback and make improvements if needed. Staying present on social media lets you stay in touch with your customers while showing them that you care about their needs and concerns at the same time.
Pick a Strategy and Get Started
Many businesses face challenges when it comes to attracting new customers, but that shouldn’t be discouraging. It is important that you stay positive and stick to your marketing plans.
Luckily, there are so many strategies you can choose from to draw in customers. Pick the ones that work for you and your business and offer your clients the best informative and engaging content using different mediums. Let these five marketing tips serve as a guideline and if that isn’t enough, explore other options which will help you grow your business in the best possible way and expand your client base.