Not every site I recommend on this blog will have an obvious, immediate business application. From time to time I find something that I think is cool and cutting edge… and if history tells us anything, these cool and cutting edge things become mainstream in the future if enough people get excited about them.
This is a graphical way to browse the Internet. Yes, it's unusual. Yes, it's difficult to see an immediate value… but something like this is exactly what the web of the future is looking for: a company willing to go beyond what we're doing today to try something new.
The more I think about it, the more I see great advertising possibilities coming from this, as well as a combination of the current tagging phenomenon, too, to help make the Internet even more user friendly.