Expand Business Internationally: Learn How to Increase Business

It's a big world out there. You may be happy doing business in the USA but remember that there's about another 5.75 billion other people in the world and they have many of the same wants and needs...and dollars to spend. Here are some ways to get more business and make more money by looking beyond the borders.

The other day I was looking through some online shopping carts available. One of them wouldn’t allow shipping outside of the US. Curious, I searched around a little more and found another popular ecommerce solution that wouldn’t let its users ship outside of the continental USA.

That’s too bad. We live in a great and profitable country but one of the things that make it great (in fact, one of the reasons most of us can call it home) is because other people have looked beyond their borders and see the potential. From Christopher Columbus to many modern-day immigrants, people have been looking beyond their own borders in search of something more. In many cases, we limit ourselves by only doing business in the USA. In fact, we even eliminate the potential of doing business with other Americans since some companies will only do business in the continental US, avoiding Alaska Hawaii, and some of the territories.

What’s more, Canada, Australia, and many parts of Europe, are natural-English-speakers which makes it easy to do business. And there’s a lot of money in those places, too.

But I suggest that we think about going beyond that. Remember that English is one of the most spoken languages in the world and many places willingly do business in English even if they speak another language. (In fact, just recently I was contacted by a man in an Eastern European country; most people there speak a language I do not, but many people do business in English, and that country has money and it’s a virtually untapped marketplace because people don’t realize that they are English speakers).

Some text based advertising lets you choose the language and the country you want to advertise in, so you can reach English speakers in China, for example, or anywhere else you’d like to do business in that language you’re comfortable speaking.

But I think we can push beyond that, as well. In fact, as I was researching this article, I was interested to see a few (but not nearly enough) entrepreneurs who were seeking out translators to translate their websites, articles, and ebooks into the language of the country they target. I noticed English websites (along with the digital products they sell) looking to be translated into French, Spanish, German, Mandarin, and Japanese.

Where to start? Check out this site which lists the 30 most spoken languages in the world (in order) along with some of the major countries where they are spoken: http://www.krysstal.com/spoken.html. Identify which countries you’d be able to do business with (for example, if you have any legal restrictions to ship products or any service restrictions from your shopping cart provider or drop shipper). Then, find a translator and have them translate your web content and ebooks into your new target language. You may be able to find a professional translator in your area, or you may want to consider someone who lives in your town who speaks the language and wouldn’t mind making some money to translate for you. If you can’t find anyone locally, look online. Sites like www.guru.com can connect you to freelance translators or you can contact the American Translators Association.

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