I don't think that I could live without my autoresponder! An autoresponder is a computer program that automatically answers any emails sent to a preset address. These programs can either be simple or very complex. Autoresponders are used as email marketing tools. The program provides instant information to customers and follows up at preset intervals, without you having to do anything!
Why Do I Need an Autoresponder?
There are lots of reasons why you would want to have an autoresponder, besides answering your emails. This program can also be used to advertise your company products and services. It can answer the FAQ's about the products or services efficiently. Autoresponders can also provide advice and relevant articles for reference to your website visitors. You can advertise your business and build a long-lasting relationship with customers, all with the help of this little automated program!
There are autoresponder programs that operate with your email program or in the form of a specialized script that features on the server of your web hosting company. This specialized script could possibly make use of a web page format or manage within your email account. The script is programmed to dispatch a standardized message whenever you get an email. The message is sent to the specified email address or script. Some autoresponders are equipped to send an unlimited number of follow-up messages at a predetermined time or day.
You should attach a signature to every email sent. Your signature acts as a reminder of your business. There may be instances where customers may erase your mail by accident or forget your email address. The signature works as a reinforcement.
Autoresponders are great when it comes to establishing contact with thousands of potential customers! You should automate part of your marketing campaign – because time is money and you save a lot of time for other business activities that are equally important.