Business Management Coaching: Small Business Coaching Pros & Cons

Every company needs to use effective tools to enhance productivity, and boost overall performance. One such tool is business coaching – and it can improve your small business in incredible ways.

Although it has been around for sometime, it is only now that companies have started executive coaching. While this may be a relatively new concept for some, business owners must evaluate the pros and cons carefully before introducing coaching into the business.

A vast number of companies have benefited greatly from business management coaching and recent surveys indicate that the pros of business management coaching greatly outweigh the cons. Contrary to popular belief, business coaching does not just help large companies alone, but can also help small to medium-sized businesses to take their success to the next level.

Even government agencies and non-profit organizations have benefited a great deal from this cost-effective but powerful tool. Businesses today rely on business management coaching to improve workplace environment and expand their businesses.


Some of the most common pros of using business management coaching in companies include:

  • High productivity
  • Marked decrease of turn over in employees
  • Lower costs
  • Increased profits
  • Improved customer service

Some of the areas where business coaching skills can be applied include:

  • Working relationships with colleagues and senior management
  • Team building and better team performance
  • Relationships with business associates and clients
  • Conflict management at workplace

As such, business coaching can help companies improve in the following performance areas:

  • Customer Service
  • Productivity
  • Organizational strength
  • Customer satisfaction
  • Quality
  • Staff retention
  • Curtailing costs
  • Profitability

These are only some of the advantages that business coaching offers to companies worldwide. Business coaching does not require owners to attend sessions in person. Of course, many small businesses prefer to have group sessions at the workplace; however, others running short on time may receive business coaching over the phone.

This makes business coaching an extremely convenient option for companies that are unable to dedicate an entire day or some of their time everyday for training sessions. Business coaching is widely used to teach important skills, such as problem solving, that can help individuals to crack difficult issues. With the help of these skills, employees and managers can evaluate problems, think about the ramifications and then work out solutions. Decision-making skills are also an important aspect of business management coaching.

Business coaching is extremely beneficial in smaller businesses as well. Managers tend to feel isolated due to the smaller workforce in small companies. However, the scene changes radically when there is a business coach available. Managers feel more comfortable talking to someone outside the company who will have an unbiased opinion about issues pertaining management, employees and personal problems.

In addition, meeting deadlines in smaller companies is more challenging due to the limited number of people. A business coach can guide small businesses to meet deadlines effectively and also teach them stress management techniques that can improve their performance.


Although most people agree that business coaching is a wise investment, it does have a few drawbacks. Smaller companies need to carefully evaluate to decide if the cost of business coaching is worth the outcome. One of the biggest drawbacks is that the opinion of a business coach may differ widely from those of the manager or business owner.

This may sometimes lead to personality conflicts, as managers may feel that their positions are undermined and an outsider is being given the power to interfere in company affairs and implement strategies that they find appropriate.

In a business environment where performance is everything, business coaching can help improve performance, motivate employees and implement new strategies. If you are a small business owner, you may find that the advantages of business coaching far outweigh the upfront costs.

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