Social Media

Should you use a social media marketing agency? Is social media outsourcing better than doing in-house social media? I've done both. Here's what worked and what didn't, along with specific recommendations for using social media in your business.

Promoting your business on social media today means far more than posting an update on Facebook or Twitter. Here's how to select which social media to use for marketing to increase your brand awareness. Includes alternative social media options.

Using social media to grow your small business is time-consuming. Is it worth it? This article details the benefits of social media marketing as well as the downsides so you can decide whether it's right or you.

Use this in-depth guide to create your own social media marketing plan. Attract visitors to your website and generate interest in your business.