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Why Social Media Managers Should Have a Masters in Communications

Hiring someone with a social media degree could be exactly what your business needs when it comes to social media and content marketing.

5 Best Instagram Marketing Tools to Use for Success

Marketing your business on Instagram can help you reach your prospects and customers. Here are the 5 best Instagram marketing tools we found.

How to Increase Social Media Engagement: 5 Essential Strategies

Driving social media engagement is one of the most powerful ways to increase sales and brand awareness. Here's how to do it effectively.

Why Do My Social Media Campaigns Fail So Miserably?

Why Do My Social Media Campaigns Fail So Miserably? This question was prompted by the terrible movie “Truth or Dare,” by Universal Studios. Spoiler...

Best Ways to Develop Your Social Media Strategy

There is no single great social media strategy. Follow these steps and build your own great strategy that supports a vision, which is yours and yours only!

Why You Should Keep Your Eyes and Ears Open for Your Brand on Social Media

Developing a flourishing business takes a lot of time and effort, meticulous preparations, persistence, and even social media monitoring.

Social Media Marketing Agency: Pros & Cons of Social Media Outsourcing

Should you use a social media marketing agency? Is social media outsourcing better than doing in-house social media? I've done both. Here's what worked and what didn't, along with specific recommendations for using social media in your business.

Which Social Media to Use for Marketing Your Small Business

Promoting your business on social media today means far more than posting an update on Facebook or Twitter. Here's how to select which social media to use for marketing to increase your brand awareness. Includes alternative social media options.

Benefits of Social Media Marketing for Small Business

Using social media to grow your small business is time-consuming. Is it worth it? This article details the benefits of social media marketing as well as the downsides so you can decide whether it's right or you.

How to Develop a Goal-Driven Social Media Marketing Plan

Use this in-depth guide to create your own social media marketing plan. Attract visitors to your website and generate interest in your business.

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