Choosing a Name for Your Small Business
Choosing a name for your business is not a decision that should be taken lightly. If your business’ name doesn’t properly reflect the types of services offered, you could lose out on lots of potential customers.
Your company name should also have a proper tone for your type of business. Below is an example.
Two brothers, John and Bob Miller are going to start a tree removal company. They choose the name Miller Brothers, and get to work.
The name of their business is on the side of their trucks. They also purchased magnet signs to display on their personal vehicles to help get their business name known in the community.
The problem: While the name Miller Brothers might become well-known, no one will know what they do. On the other hand, had they chosen a more specific name, such as Miller Tree Removal, people who saw their trucks would know what services they offered and would likely remember it when they needed tree removal service.
The point: Sometimes simplicity is the key.
The name should be easy to remember, easy to spell and reflective of your business. If you can hit those three points, you’ll be on the right track. Once you’ve chosen a name, you must be certain that the name is available.
You’ll want to check both your state and the national trademark listings to be sure that no one has a trademark on the name.
You should also check with your local circuit courts to be sure that no one has registered the name in the areas in which you will be doing business.
Your business name is vital to the success of your small business. Choose wisely!
