The Art of Corporate Event Planning: Tips for Planning a Corporate Event

All work and no play makes employees a dull bunch. Look a little deeper and you'll find that corporate event planning is an integral part of most companies.
corporate event planning

On the surface, businesses are just about that: business. But all work and no play makes the employee pool a dull bunch. So, look a little deeper and you’ll find that corporate events are an integral part of most companies. Here’s what you need to know about corporate event planning.

Entertainment in the Corporate World

The corporate world is very concerned about entertainment. Business managers are always prepared to include any events they managed in their portfolios. Even vacation and tour operators are eager to cater to corporate events. A simple dinner with some music offers a great way to rejuvenate and motivate employees.

There are many facets to corporate event planning. Corporate events take on all kinds of different themes. The adventurous ones include skydiving and bungee jumping. Corporate events with humorous themes may include a comedy movie or a stand-up comedy show. A company could also organize a fundraising event, to raise money for a charity organization.

Hiring Professional Event Planners

There are professional event planners for all kinds of events. Whether it is a company picnic or a lavish merger party, the planners take care of every minute detail. There are many different attractions, sports, games, novelty and amusement rides that you can have at your event. Including food stalls at a company picnic makes the event even more fun.

Event planners often plan an event according to the audience they are catering to. The event could be a retirement party or a company anniversary. They plan events according to the budget of the company and number of guests.

Benefits of a Corporate Event

Adopting a corporate culture is instrumental in solidifying the profit and productivity of your company’s product or service. Corporate events are mainly aimed at establishing a desired culture or introducing new employees to the present culture. Many companies go off-site for business plan meetings and strategy sessions. Similarly, in terms of a merger, when a company takes over another, the event may signify the assimilation of the two cultures into a common company culture.

Planning the Event

Many things have to be taken into consideration when organizing a corporate event – for instance, the location, the invitations, entertainment, publicity, music, decorations and catering. Maintaining a checklist helps in planning the event.

Clowns, magicians, jugglers, caricaturists, stilt walkers, balloon artists and dance instructors can be part of a corporate event. Interactive comedy shows are very popular in corporate events. Different kinds of team-building activities are planned to improve corporate communication skills and other management skills in an informal atmosphere.

Where to Host Your Corporate Event

Corporate event planning is also about location. The place you choose to hold the event also matters a lot. Organizing a picnic in the park, hiking in the mountains or trekking, parachute jumping, mountain climbing, river rafting and canoeing help to improve the team spirit of employees. For example, companies like Denver party bus rental offer options to make planning your event fun and easy.

Music is a vital part of most parties and events. Conducting corporate events is key to energize existing customers and employees alike. It could be a low- budget party or a bash to celebrate a recent upsurge in business.

Event planners help companies add creativity to their celebrations. The trained staff ensures that high energy and creativity levels are maintained throughout the event. Everyone in the company, from the CEO to the marketing executive has reasons to celebrate and motivate their staff.

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