Just because your business is small doesn’t mean there aren’t ways to create a buzz. If you’re new to your field and you want people and customers to easily find you, it’s in your best interest to begin looking for ways to create a buzz in order to increase orders and interest in your products. But how can you do this when you don’t have a lot of money or resources like larger businesses? Below are some tips for getting the attention your business deserves.
Tell Everyone You Can
Even though this seems like a simple answer to the question of how you create a buzz about your business, it’s truly the best starting point. By making sure that everyone knows who you are and where to find you, you will begin to see people becoming more interested in your business.
You can spread the word by creating a website and posting your web address in as many places as possible including business cards, email signature lines, blogs, articles, newsletters, and print ads including brochures, fliers, and newspaper. Contact local newspapers to see how much an ad would cost in the business or classifieds section. You can find all the contact information you need in the newspaper in the editorial section or on their website if they have one.
You can even put your email address on a magnet on your car. On your magnet, flier, and other marketing materials include a question that your business is addressing (for example, “Do you want to lose weight? Go to yourwebsiteadress.com for more information).
There are online business printing sites like VistaPrint and CafePress that can print your web address and business name on mugs, stationery, pens, and other promotional items.
Let the Press Handle the Situation
While most small business owners feel that their growing sales and new innovations won’t warrant a lot of press, creating press releases and sending them out to online newswire services (these services can be found through the online yellow pages or by conducting a simple web search) or your local newspaper, can increase sales. Press releases and news articles can help get people talking about your company, even if they’re not directly interested in doing business with you.
Contact your local newspaper with information about your business and something special you are doing. Most newspapers have a newsroom contact list on their website or in the paper of who you can contact about promoting local businesses. Email or call the paper directly to find out how to submit a press release.
Even if you simply want to get the word out that you are open for business, this might prove to be something a news outlet may want to cover in their next newscast or print edition.
Make it Seem Like a Secret
By spreading the word about the benefits of your product or service, you can create a buzz more than you ever could by telling potential clients exactly what you do. Create a tag line that asks something of the reader, but then leave only your contact information so that they have to take the next step to find out more.
Leave this kind of advertisement everywhere that you can – on internet classified ads, at the bottom of your email signature, on flyers, in newspapers, etc. Once people start to see these ads, they will want to find out what others know about you – and then they will start calling you as well.
In order to create a customer base, you need to get people interested in what you have to say and what you have to sell. To accomplish this, you need to start spreading the word about what you have to provide to others. Create a buzz by talking to as many people as possible and then seeing what they say in return. After a while, one person will tell another person – and the rest will be history (and the beginning of a successful business).