You can’t do business in the modern world without effective advertising. It is a necessary evil that is costly and time consuming. Effective ads have the potential to increase your business reach and your revenue stream.
No matter what the size of your business, you certainly can’t afford to let your customer advertising efforts slide in any way. Developing effective ads takes a combination of strategy and creativity. Here are five tips that can help you enhance your customer advertising campaign:
Shoot for a target.
Effective advertising begins with understanding the individuals who purchase your products and services, or those who have the potential to do so. Identify and shoot for a target audience with your customer advertising rather than creating a campaign that is more broad or generic.
Focus on unique strengths.
Customer advertising is a competitive endeavor. You need to evaluate what the competition is offering and focus on what you have that they don’t. The unique strengths of your business might include special product lines that aren’t available in the industry, customizable products or service packages, or a customer loyalty program. Highlight these types of strengths in your ads.
When and where.
Effective ads are strategically located in the right place at the right time. The right places are determined largely by your target audience. Realize that your target audience is diverse and don’t limit your customer advertising to one medium, such as television or radio. Rotate the timing of your ads to reach a broader audience.
You won’t know how effective advertising is unless you implement a tracking and measurement system. One way to do this is by incorporating coupons into print ads, therefore allowing you to track where customers saw your effective ads.
Another way is by including a statement like, “Mention this ad and get an extra 10% discount.” These tactics are extremely effective, and evaluating the results of your customer advertising initiatives is easier to measure if you use them.
Invest in the best.
Effective ads take time and money to develop. Customer advertising is the one area of your business budget that should not be cut, nor should it be trimmed or neglected in any way. Because customer advertising is ultimately what drives sales, look for ways to beef up your advertising budget regularly. Some advertising outlets these days also take more time than money.
Invest time in developing a Craigslist advertising campaign and make use of other free spaces, like community bulletin boards and word of mouth.
The ultimate goal of all these tips is to generate interest and get customers walking through your doors or visiting your website. Customer advertising is an ongoing process that must be revised, revisited and revamped on a regular basis to maximize effectiveness.
Fresh, new ads pique the interest of your existing consumer base and enhance the likelihood that a new business relationship will form with potential customers.