Goal: Alert Your Customers to Security Threats Coming Through Social Media
Cyber espionage initiated through social media has been around for several years. Most recently, data science firm Cambridge Analytica was in the news for their massive data gathering efforts. Share this article and show your customers how to identify some of these attacks and avoid becoming a victim.
About This Article’s Messaging
When a prospect thinks of IT security, you want them to think of your company.
This article offers details IT security that can help you attract new prospects and build on your relationships with existing contacts.
Your prospects and clients will learn insights to keep them more secure. More importantly, using this article will portray your company in a positive light. Sending it to your contacts shows that you are on top of industry trends and that you care about your clients’ use of technology.
When you offer useful tips like this, your readers will see you as a “go to” resources for IT help. It builds on your reputation and will help you start sales conversations with prospects about IT security.
You can modify the article to include references to other tips, information about your services, testimonials from clients, and links to other pages on your website such as your contact details.
Use the article as written or add a short description of how you have helped clients with a recent similar project. Add examples of recent projects. Include links to other sections of your website or to your contact page. Add a testimonial from a satisfied client.
Also Included in This Article
This article includes a short excerpt that you can put in your blog’s meta description tag or in an email campaign. You can post this excerpt on LinkedIn, Facebook or Twitter and link to the full article that you post on your website. This will drive more traffic to your website and possibly introduce new prospects to your company.
You will also get specific recommendations for free stock images that will match this article’s content. Images enhance the look of the article when people see it in a blog post, on your website pages, as a printout that you share with clients and prospects or in an email marketing campaign.
The article’s messaging closes with a strong call to action. This encourages your contacts to reach out to you for more information and upgrade options.
This is a useful tip designed to make you a shining resource for your clients and prospects and encourage qualified companies to look to your services for their IT needs.
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