Goal: Promote Your IT Security Expertise
Ransomware is typically installed through phishing attacks. The victims are no longer just large companies. Hackers figured out that small businesses are often unsecured and have set their sights on easier, vulnerable targets.
Explain to your prospects and clients how to protect themselves from phishing attacks. This can lead to sales conversations about your IT security services and IT training opportunities. It can also start dialogs that result in recurring revenue for your business.
About This Article’s Messaging
This article educates your prospects and clients on how hackers use phishing attacks to penetrate businesses. It describes the different types of phishing emails they use to trick unsuspecting people. The messaging also provides a list of best practices that will help protect prospects from becoming a victim.
Use the article as written or, if you have time, include a short description of how you have helped a client deflect a phishing attack. Include links to other sections of your website or to your contact page. Add a testimonial from a satisfied client.
When you go to sales meetings, take a printout of this article on your letterhead. Use it as a “leave behind” along with your business card. This works well because sharing an educational article is more effective than a leaving a brochure. Brochures typically end up in the trash after you leave.
Also Included in This Article
This article includes a short excerpt that you can put in your blog’s meta description tag or in an email campaign. You can post this excerpt on LinkedIn, Facebook or Twitter and link to the full article that you post on your website. This is especially relevant in driving more traffic to your website and introducing new prospects to your company.
You will also get specific recommendations for free stock images that will match this article’s content. Images enhance the look of the article when people see it in a blog post, on your website pages, as a printout that you share with clients and prospects or in an email marketing campaign.
The article’s messaging closes with a strong call to action. This encourages your contacts to reach out to you for more information and upgrade options.
This IT security tip is designed to make you a shining resource for your clients and prospects and encourage qualified companies to look to your services for their IT needs.
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