IT Security Checklist: A Lead Magnet to Start Sales Conversations

IT Security Checklist

Goal: Start IT Security Sales Conversations

The IT Security Checklist is designed to help you start meaningful sales conversations about your IT services. It gets prospects to think about IT issues that could cause a breach or a disaster in their business. The checklist is a perfect follow-up to sales calls, meetings, and a lead capture tool to convert website visitors into qualified leads.

About the IT Security Checklist Messaging

This document is a one-page checklist of questions that gets IT prospects to think about security issues and gaps in their technology.  Each question includes a short description on why the specific topic, such as data backup or malware, is important.

Readers see a wide range of IT topics that they may not have considered – or if they rely on an outside firm (maybe your competitors) to manage their IT, the IT Security Checklist offers questions to ask, which can lead to conversations with you.

You can customize the IT Security Checklist with your logo and contact information and save it as a PDF for distribution via email or online. Since the document is provided in Microsoft Word format, you can easily modify it with text tweaks as well.

You can even print it out and mail it to prospects and clients. Include it as an insert in your next set of invoices. Use as a “leave behind” at your next prospect meeting. Offer it as a way to stay connected with people you call.

This checklist allows small IT companies to have marketing material that is educational in nature rather than a sales piece that usually gets thrown away.

IT Security Checklist as a Lead Magnet

Use the IT Security Checklist as a lead magnet on your website. A lead magnet is something that draws in qualified leads for your business. It provides visitors with an incentive to contact you. Post it as a giveaway in exchange for your visitor’s email address.

Even if you have been thinking about redoing your site, you can post this guide for downloading from your website now to start attracting more business. It will help you convert your website visitors into qualified leads.

You can continue using the checklist and integrated lead capture form when you update your site. This way, you don’t have to wait to generate leads. You can capitalize on whatever you have in place for your site right now without making any changes.

Purchase your IT Security Checklist today and begin using it immediately. It’s that easy!