Goal: Promote Your IT Security Expertise
IT security is at the heart of your business. Sharing insights on stopping hackers will help you start sales conversations to generate more monthly recurring revenue. Use this article to tell your prospects about the most common ways hackers target small businesses and how they can stay protected.
About This Article’s Messaging
This long-form article provides a solid overview of the most common ways hackers penetrate small businesses.
Your prospects and clients will learn ways to shield against social engineering, phishing attacks, ransomware and other threats that could destroy their business. The article also talks about the importance of using good passwords and installing security patches as soon as they are available.
Sharing useful tips on stopping hackers will enhance your value as an IT professional. It can help you start sales conversations with prospects about IT security.
Use the article as written or add a short description of how you have helped clients with security issues. Include links to other sections of your website or to your contact page. Add a testimonial from a satisfied client.
When you go to sales meetings, take a printout of this article on your letterhead. Use it as a “leave behind” along with your business card. This works well because sharing an educational article on IT security is more effective than a leaving a brochure. Brochures typically end up in the trash after you leave.
Also Included in This Article
This article includes a short excerpt that you can put in your blog’s meta description tag or in an email campaign. You can post this excerpt on LinkedIn, Facebook or Twitter and link to the full article that you post on your website. This is especially relevant in driving more traffic to your website and introducing new prospects to your company.
You will also get specific recommendations for free stock images that will match this article’s content. Images enhance the look of the article when people see it in a blog post, on your website pages, as a printout that you share with clients and prospects or in an email marketing campaign.
The article’s messaging closes with a strong call to action. This encourages your contacts to reach out to you for more information and upgrade options.
This IT security tip is designed to make you a shining resource for your clients and prospects and encourage qualified companies to look to your services for their IT needs.
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