E-Surveys — A Powerful Online Marketing Strategy

E – Surveys- A Powerful Online Marketing Strategy    

As a small business owner, you should understand the market before making a business or marketing plan. That said, you should be aware of the problems, needs, complaints, reviews, cost-effectiveness, quality, and the required improvements of your goods and services from your customers' point of view.

The best way to get feedback from your customers is to ask them – indirectly or directly. With the advent of the Internet, e-surveys have become one of the most cost-effective methods of conducting market research. 

Market Research Online

The Internet offers an efficient, cheap, fast and reliable means of gathering and processing marketing data. One on one emails, surveys made on websites and chat rooms are the basic modes of conducting marketing research online.  

Some of the main advantages of online market research are:

  • Since it is labor-intensive to conduct offline research, online research is more cost-effective.    
  • Wider research can be conducted, as there are no geographical limitations online.  
  • Complete automation ensures that there is no interviewer bias involved.  
  • Being an electronic medium, data entry and collection is much faster. 

 Online research can be classified into three categories: online survey research, qualitative research online and website analysis

Online survey research: This is usually conducted via emails and web pages. Data entry fields, radio buttons and check boxes are used, which enables the researcher to gather responses easily.

Qualitative research online: Participants use bulletin boards to give their input according to their convenience.

Website analysis: Observation of navigation, most frequently reviewed pages, number of clicks and the amount of time spent on each page is tracked. Analysis of the log file provides in-depth information of the web surfer's activities on web sites.

With the growth of the Internet as a medium of commerce, small business owners can make use of its speed and efficiency for conducting e-surveys accurately and effectively. 

Like this? Share it with your network:

I need help with:

Got a Question?

Get personalized expert answers to your business questions – free.

Affiliate Disclosure: This post may contain affiliate links, meaning we get a commission if you decide to purchase something using one of our links at no extra cost to you.