I Can't Sell My Product Online

If you're a marketing consultant looking to specialize in something, this could be the area for you. I get people contacting me periodically asking for suggestions on how to better market their products and one of the challenges I hear fairly often is “I want to sell my product online but it's not a product that people often buy online”.

I hear this a lot so I'm not going to pick on a particular product but if you're feeling that about your product, here are some suggestions:

  • Rather than trying to actually SELL your product online, just use a website as an electronic brochure. Forget trying the whole e-commerce thing. Create online coupons and encourage people to go there to find your coupons, print them and bring them in. Use your website as an awareness builder rather than a transactional tool.
  • Strive for selling the dream of ownership rather than ownership itself. Use your website to build the need rather than to feed the need.
  • Pack your site with testimonials.
  • If necessary, use multimedia rather than a static page to show the experience of using your product; for example a small online movie of your product in use could be effective.

Today's Free Templates

Medical Tourism Business Plan

Help others get the surgeries and medical attention they need with your own medical tourism agency. Learn how to craft your own medical tourism business plan with this example.

Confidentiality Agreement Form

Most businesses will need to have a confidentiality agreement for one reason or another. Use this sample to craft a confidentiality agreement for your business.

Affiliate Disclosure

This post may contain affiliate links to help us pay for running the website. See our affiliate disclosure for details. Thanks!

Free Marketing Plan

Download our free marketing plan example to create a detailed plan for your business. Includes sample text, charts and tables.

Download Now