Branding

Leaving your Mark: How to Build your Brand Equity

Raising awareness for your brand is the first step in developing your brand equity. You must set yourself apart from the crowd, and centering your sights on your brand equity development is often the smartest move you can make to achieve this goal.

When Building your Brand Image, Think Freebies

What can free giveaways, free product sample s and product freebies do for your business? The more appropriate question may be: what can’t they do for you and your business? Free giveaways and free products promote your brand and raise awareness – two facets that are essential when marketing your product.