Prioritizing Brand Management for Your Business: What You Need to Know

Effective brand management for business can help build a more loyal customer base, increase retention, and even allow you to increase prices.

How to Add Personal Touches to Your New Food Establishment

Whether your business is a restaurant, café, or bakery, add personal touches to make your business truly feel like yours.

10 Cost Effective Ways to Promote Your Brand Message and Identity

Brand identity and brand message are important aspects of marketing your small business. Here are 10 simple and low-cost ways to do it.

Importance of Branding for Startups in This Digital Age

The word “branding” is thrown around a lot in almost every major business sector today, so much that it has started devaluing what it really stands for. Marketing and branding are different things. Learn the importance of branding in today’s competitive environment.

Are You Selling Your Company Value?

Customers desire value and will pay more for it. Find out how you can assure that your products or services are selling their proper value.

Can You Successfully Rebrand Your Small Business?

Rebranding may be exactly what you need to jumpstart your business to the next level. Read our article on how to successfully rebrand, along with lessons gleaned from other companies’ rebranding efforts.

5 Brand Building Tips That Work

How do you build a brand? Read this article to find out five tested ways to help build a trusted brand for your small business.

How You Can Protect Your Online Reputation

When everyone’s a critic, how can you manage that negative web article about your business? Take advantage of this sage advice to protect your online reputation.

Leaving your Mark: How to Build your Brand Equity

Raising awareness for your brand is the first step in developing your brand equity. You must set yourself apart from the crowd, and centering your sights on your brand equity development is often the smartest move you can make to achieve this goal.

When Building your Brand Image, Think Freebies

What can free giveaways, free product sample s and product freebies do for your business? The more appropriate question may be: what can’t they do for you and your business? Free giveaways and free products promote your brand and raise awareness – two facets that are essential when marketing your product.