New Product Announcement

It is important to let your consumers know of a new product that your business will offer. Tell them ahead of time by sending out a press release announcement.

Template: New Product Announcement

P R E S S   R E L E A S E FOR IMMEDIATE RELEASE
Contact: <contact’s name>
<contact’s phone number>
<contact’s fax number, optional>
<date>

<name and short benefit of new product>

<city, state>-<date>-<your company> introduced <name of new product> to <benefit of new product>.

<short descriptions of product’s features, detailing benefits to customers>

<pricing and availability>

<your company> specializes in <your main type of service> for <your clientele>. <other company info, optional>. For more information, contact <contact’s name> at <contact’s phone number>.

Example: New Product Announcement

P R E S S   R E L E A S E FOR IMMEDIATE RELEASE
Contact: John Q. Public
(202) 555-1234 Voice
(202) 555-4321 Fax
January 10, 2005

ABC Introduces Courses on ISO 9000

Washington, D.C. – January 10, 2005 – ABC Computer Services introduced two new hands on courses on ISO 9000, the International Standards Organization’s quality standard for software.

ISO 9000: A Leadership Overview is a two-day workshop that shows high-level executives the steps involved in getting their company registered for ISO 9000. The workshop teaches participants how to relate the requirements to their own quality program and how to plan the staffing and organization of an ISO implementation group. The course concludes with a project in which executives sketch their organization’s quality manual.

Implementing ISO 9000: The Quality Manual is a two-day workshop that walks participants through planning their organization’s quality guide and writing auditable quality procedures. The course is designed for those responsible for implementing the ISO 9000 quality system requirements.

Both courses include detailed workbooks to guide companies through the ISO 9000 registration process. Each course costs $795 per person. Group discounts and on-site classes are also available.

ABC Computer Services specializes in computer systems integration and training. For a course catalog or more information, contact Jane Q. Public at (202) 555-1234.

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